Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table. The book does not cover all the important problems and issues of consumption and consumer behavior on the international market. It allows, however, prepare them as full identification, presenting the importance and role that consumers on contemporary global market..
Tytuł Consumer behavior on International Market Autor Sławomir Smyczek Język angielski Wydawnictwo Placet ISBN 978-83-7488-044-2 Rok wydania 2012 Warszawa Wydanie 1 liczba stron 274 Format pdf
