Tytuł Challenges for Companies and Consumers on International Market Język angielski Wydawnictwo Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach ISBN 978-83-7875-537-1 Rok wydania 2018 Katowice Wydanie 1 ilość stron 251 Format pdf Spis treści Foreword 7
Acknowledgement 9
Part I
International environment for companies and consumers
Marzena Czarnecka, Grzegorz Lot
Consumer protection standards on electricity markets 13
Urszula Grzega
Selected elements of living conditions of the population of the European Union 25
Agata małysa-Kaleta
Cultural determinants of consumer behavior in marketing practice – selected aspects 36
Part II
Marketing instruments and companies performance on international market
Jean Pfiffelmann
Talent attraction in global business through employer brand image 57
Jakub Wolny, Marta Grybś-Kabocik
Methods of low-budget promotion of startups 78
György Jóna, Levente Varga
Case study on marketing of a focal firm – a network approach 87
Part III
Business models of companies on international market
Patryk Mączko
International business activities on moto-vehicles market 101
Agnieszka Tetla
Logistic consumer service in preventing consumer misbehavior on insurance market 116
Tomasz Silwanowicz
Origin and development of collaborative finance 124
Part IV
Consumers and their behavior on international market
Aleksandra Burgiel
Consumers’ attitudes towards non-ownership consumption and their managerial implications 139
Gabriela Hanus
Children and adolescents as consumers on food market and their food choices – literature and research review 159
Izabela Sowa
Rationality of consumers’ behaviors as the basis of their typology 171
Sławomir Smyczek
Differences and similarities in consumer behavior on international market 186
Part V
New trends in consumer behavior on international market
Krzysztof Hojeński, Agnieszka Put
Benefits and threats for consumers of free-to-play games 205
Marta Grybś-Kabocik
Misbehavior of e-shops’ consumers – empirical analysis 227
Agnieszka Hat
Consumer ethnocentrism in service markets – the identification of typological groups 233
List of authors 251
Acknowledgement 9
Part I
International environment for companies and consumers
Marzena Czarnecka, Grzegorz Lot
Consumer protection standards on electricity markets 13
Urszula Grzega
Selected elements of living conditions of the population of the European Union 25
Agata małysa-Kaleta
Cultural determinants of consumer behavior in marketing practice – selected aspects 36
Part II
Marketing instruments and companies performance on international market
Jean Pfiffelmann
Talent attraction in global business through employer brand image 57
Jakub Wolny, Marta Grybś-Kabocik
Methods of low-budget promotion of startups 78
György Jóna, Levente Varga
Case study on marketing of a focal firm – a network approach 87
Part III
Business models of companies on international market
Patryk Mączko
International business activities on moto-vehicles market 101
Agnieszka Tetla
Logistic consumer service in preventing consumer misbehavior on insurance market 116
Tomasz Silwanowicz
Origin and development of collaborative finance 124
Part IV
Consumers and their behavior on international market
Aleksandra Burgiel
Consumers’ attitudes towards non-ownership consumption and their managerial implications 139
Gabriela Hanus
Children and adolescents as consumers on food market and their food choices – literature and research review 159
Izabela Sowa
Rationality of consumers’ behaviors as the basis of their typology 171
Sławomir Smyczek
Differences and similarities in consumer behavior on international market 186
Part V
New trends in consumer behavior on international market
Krzysztof Hojeński, Agnieszka Put
Benefits and threats for consumers of free-to-play games 205
Marta Grybś-Kabocik
Misbehavior of e-shops’ consumers – empirical analysis 227
Agnieszka Hat
Consumer ethnocentrism in service markets – the identification of typological groups 233
List of authors 251
