Tytuł Internet Communication Management. International Week Język angielski Wydawnictwo Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach ISBN 978-83-7246-776-8 Rok wydania 2012 Katowice Wydanie 1 ilość stron 192 Format pdf Spis treści Foreword 9
Acknowledgements 11
Izabela Gajda-Perek, ASSUMPTIONS AND OUTCOMES OF THE UNDERTAKING – FIRST INTERNATIONAL WEEK ‘INTERNET COMMUNICATION MANAGEMENT’ AT UNIVERSITY OF ECONOMICS IN KATOWICE 16
Małgorzata Pańkowska, INTERNATIONAL WEEK AS EDUCATIONAL CHALLENGE 22
Edyta Lachowicz-Santos, ANALYSIS OF THE SURVEYS CONDUCTED AMONG PARTICIPANTS OF THE INTERNATIONAL WEEK AND NEW MEDIA DAY 31
Danuše Bauerová, LEARNING 2.0 STRATEGY DEVELOPMENT 38
Malte Beinhauer, THE IMPACT OF ENTERPRISE 2.0 51
El Hassan Bezzazi, INFORMATION CONTROL ASPECTS IN COLLABORATIVE eLEARNING NETWORKS 65
Adriana Schiopoiu Burlea, THE ETHICAL ISSUES IN INTERNET COMMUNICATION 78
Antonio Cartelli, DIGITAL TECHNOLOGIES, KNOWLEDGE CONSTRUCTION AND SUBJECT DEVELOPMENT 94
Frederic Gimello-Mesplomb, SOME EPISTEMOLOGICAL CONSIDERATIONS ABOUT THE THEORIES OF FILM AND CULTURAL CONSUMPTION IN THE INTERNET AGE: REVISITING SUPERSTARDOM MODELS, LONG TAIL PHENOMENON AND QUALITY APPRAISAL 105
Ching-Heng Pan, Lichun Chiang, THE UTILIZATION OF WEB 2.0 APPLICATIONS FOR PUBLIC PARTICIPATION: ACCEPTANCE FACTORS OF BUREAUCRATS' ATTITUDES 116
Bernardino Quattrociocchi, THE INFORMATION COMMUNICATION TECHNOLOGY (ICT) TO SUPPORT THE INTERNATIONALIZATION PATHS OF THE ENTERPRISES IN THE FASHION FIELD 130
Claus-Peter Rückemann, CURRENT RESEARCH ON MULTIDISCIPLINARY INFORMATION AND COMMUNICATION SYSTEMS 146
Christine Röll, NEW MEDIA AND LANGUAGE TEACHING 169
John Traxler, NEW MEDIA: THEIR IMPACT ON BUSINESS, INFORMATION, ORGANISATIONS, AND SYSTEMS 181
Acknowledgements 11
Izabela Gajda-Perek, ASSUMPTIONS AND OUTCOMES OF THE UNDERTAKING – FIRST INTERNATIONAL WEEK ‘INTERNET COMMUNICATION MANAGEMENT’ AT UNIVERSITY OF ECONOMICS IN KATOWICE 16
Małgorzata Pańkowska, INTERNATIONAL WEEK AS EDUCATIONAL CHALLENGE 22
Edyta Lachowicz-Santos, ANALYSIS OF THE SURVEYS CONDUCTED AMONG PARTICIPANTS OF THE INTERNATIONAL WEEK AND NEW MEDIA DAY 31
Danuše Bauerová, LEARNING 2.0 STRATEGY DEVELOPMENT 38
Malte Beinhauer, THE IMPACT OF ENTERPRISE 2.0 51
El Hassan Bezzazi, INFORMATION CONTROL ASPECTS IN COLLABORATIVE eLEARNING NETWORKS 65
Adriana Schiopoiu Burlea, THE ETHICAL ISSUES IN INTERNET COMMUNICATION 78
Antonio Cartelli, DIGITAL TECHNOLOGIES, KNOWLEDGE CONSTRUCTION AND SUBJECT DEVELOPMENT 94
Frederic Gimello-Mesplomb, SOME EPISTEMOLOGICAL CONSIDERATIONS ABOUT THE THEORIES OF FILM AND CULTURAL CONSUMPTION IN THE INTERNET AGE: REVISITING SUPERSTARDOM MODELS, LONG TAIL PHENOMENON AND QUALITY APPRAISAL 105
Ching-Heng Pan, Lichun Chiang, THE UTILIZATION OF WEB 2.0 APPLICATIONS FOR PUBLIC PARTICIPATION: ACCEPTANCE FACTORS OF BUREAUCRATS' ATTITUDES 116
Bernardino Quattrociocchi, THE INFORMATION COMMUNICATION TECHNOLOGY (ICT) TO SUPPORT THE INTERNATIONALIZATION PATHS OF THE ENTERPRISES IN THE FASHION FIELD 130
Claus-Peter Rückemann, CURRENT RESEARCH ON MULTIDISCIPLINARY INFORMATION AND COMMUNICATION SYSTEMS 146
Christine Röll, NEW MEDIA AND LANGUAGE TEACHING 169
John Traxler, NEW MEDIA: THEIR IMPACT ON BUSINESS, INFORMATION, ORGANISATIONS, AND SYSTEMS 181
