Tytuł Consumer Rights Protection Podtytuł Threats and opportunities for enhancing consumer awareness Język angielski Wydawnictwo Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach ISBN 978-83-7875-583-8 Rok wydania 2020 Katowice Wydanie 1 ilość stron 356 Format pdf Spis treści Foreword 9
Acknowledgment 11
Part I
Consumers rights awareness and protection
Chapter I
Consumer awareness toward green marketing (Ramandeep Saini, Indu Bala) 15
Chapter II
Conscious European young consumers and the protection of their rights (Judit Papp, Melinda Bercsényi, Dorottya Friedel, Ákos Kiss, Adina Kovács) 23
Chapter III
Consumers’ rights awareness and e-commerce – evidence from European and American markets (Katarzyna Pierzchała, Sławomir Smyczek) 42
Chapter IV
Study of difference in consumer awareness toward online healthcare services on the basis of demographic factors (Ramandeep Saini, Manisha Aujla) 66
Chapter V
Current trends in consumer protection regulations in the financial services market in Poland (Edyta Rutkowska-Tomaszewska) 72
Part II
Consumer on market – behavior, resistance and boycotts
Chapter VI
Consumer behavior in banking sector in time of economic crisis – evidence from Lebanon (Samir Semaan) 89
Chapter VII
Inappropriate consumer behavior at creditworthiness assessment (Katarzyna Nowak) 110
Chapter VIII
Consumers’ misbehavior on a retail market – responses typology and preventing methods (Tomasz Unuczek) 119
Chapter IX
Motives of consumers’ misbehavior on the market – model approach (Sławomir Smyczek, Dominik Krężołek) 136
Chapter X
Education and financial awareness as factors influencing responsible purchasing and use of consumer credit services aby consumers (Magdalena Paleczna) 150
Chapter XI
Consumer boycotts in sport – the case of "modern football" (Adrian Pietrzyk) 161
Part III
Companies practices for consumer protection and awareness
Chapter XII
New direction of Corporate Social Responsibility in the banking market – meaning for the consumer (Agnieszka Butor-Keler) 175
Chapter XIII
Corporate Social Responsibility – best practices on European market (Michał Michalski) 185
Chapter XIV
Integrateg marketing communication relevance for heavy consumers (Francisco Suay-Pérez) 201
Chapter XV
Insurance as a compensate method for the financial consequences of accidents with an indication of tourist services consumers in Poland (Jakub Kubiczek) 212
Chapter XVI
Determinants of financial inclusion of enterprises in Sub-Saharan African states (Blandyna Puszer, Łukasz Szewczyk) 224
Part IV
Market environment relevance to consumer awareness
Chapter XVII
Sustainable consumption in the light of alternative approaches to economics – the role of identity (Anna Horodecka) 239
Chapter XVIII
Prosumption as a process of optimizing consumption and nurt implicating shared economy (Marek Andrzej Żur) 262
Chapter XIX
Privacy policy complexity in the EU. A study of the largest e-commerce and multichannel retailers (Andrzej Szymkowiak, Kishokanth Jeganathan) 275
Chapter XX
Economy of consumer and sustainable development (Alina Czapla) 287
Chapter XXI
Selected aspects of telemedicine market in Poland – opportunities and barriers for the consumer (Piotr Adamik) 295
References 305
List of figures 347
List of tables 349
List of authors 351
Acknowledgment 11
Part I
Consumers rights awareness and protection
Chapter I
Consumer awareness toward green marketing (Ramandeep Saini, Indu Bala) 15
Chapter II
Conscious European young consumers and the protection of their rights (Judit Papp, Melinda Bercsényi, Dorottya Friedel, Ákos Kiss, Adina Kovács) 23
Chapter III
Consumers’ rights awareness and e-commerce – evidence from European and American markets (Katarzyna Pierzchała, Sławomir Smyczek) 42
Chapter IV
Study of difference in consumer awareness toward online healthcare services on the basis of demographic factors (Ramandeep Saini, Manisha Aujla) 66
Chapter V
Current trends in consumer protection regulations in the financial services market in Poland (Edyta Rutkowska-Tomaszewska) 72
Part II
Consumer on market – behavior, resistance and boycotts
Chapter VI
Consumer behavior in banking sector in time of economic crisis – evidence from Lebanon (Samir Semaan) 89
Chapter VII
Inappropriate consumer behavior at creditworthiness assessment (Katarzyna Nowak) 110
Chapter VIII
Consumers’ misbehavior on a retail market – responses typology and preventing methods (Tomasz Unuczek) 119
Chapter IX
Motives of consumers’ misbehavior on the market – model approach (Sławomir Smyczek, Dominik Krężołek) 136
Chapter X
Education and financial awareness as factors influencing responsible purchasing and use of consumer credit services aby consumers (Magdalena Paleczna) 150
Chapter XI
Consumer boycotts in sport – the case of "modern football" (Adrian Pietrzyk) 161
Part III
Companies practices for consumer protection and awareness
Chapter XII
New direction of Corporate Social Responsibility in the banking market – meaning for the consumer (Agnieszka Butor-Keler) 175
Chapter XIII
Corporate Social Responsibility – best practices on European market (Michał Michalski) 185
Chapter XIV
Integrateg marketing communication relevance for heavy consumers (Francisco Suay-Pérez) 201
Chapter XV
Insurance as a compensate method for the financial consequences of accidents with an indication of tourist services consumers in Poland (Jakub Kubiczek) 212
Chapter XVI
Determinants of financial inclusion of enterprises in Sub-Saharan African states (Blandyna Puszer, Łukasz Szewczyk) 224
Part IV
Market environment relevance to consumer awareness
Chapter XVII
Sustainable consumption in the light of alternative approaches to economics – the role of identity (Anna Horodecka) 239
Chapter XVIII
Prosumption as a process of optimizing consumption and nurt implicating shared economy (Marek Andrzej Żur) 262
Chapter XIX
Privacy policy complexity in the EU. A study of the largest e-commerce and multichannel retailers (Andrzej Szymkowiak, Kishokanth Jeganathan) 275
Chapter XX
Economy of consumer and sustainable development (Alina Czapla) 287
Chapter XXI
Selected aspects of telemedicine market in Poland – opportunities and barriers for the consumer (Piotr Adamik) 295
References 305
List of figures 347
List of tables 349
List of authors 351
